It seems like almost every event these days has some kind of live stream element, and for good reason. Live streaming events is a great way to improve visibility. It helps you gain a new audience who might not have heard of your event before or who couldn’t make it. Live streaming allows attendees to share the event with friends and co-workers who might enjoy it, which expands your reach. A live stream can also be enticing for speakers because it allows them to reach a larger group of people.

Live streaming events can also be incredibly cost-effective for everyone involved. Instead of paying to send people to an event, which can add up with airfare, car rental, registration fees, per diem, and missed work time, companies can simply allow those people to watch a live stream of the event. Attendees don’t have to take the time to travel to an event, and their employer doesn’t have to foot the bill. Plus, event planners don’t have to pay for wasted meals and rooms. Everyone wins.